Hamilton Cook joined the Metro Atlantic Athletic Conference (MAAC) as Associate Commissioner/Senior Minority Administrator in October 2021. Cook's title adjusted to Associate Commissioner, External Affairs/Senior Minority Administrator in July 2024.
 
Cook oversees the conference’s media relations efforts, in the marketing, content development, championship operations, promotion and development of the MAAC brand through the league’s broadcasting platforms and the various forms of new and social media. He serves as the primary media contact for men’s basketball and other selected MAAC sports each academic year and develops innovative and engaging content for presenting new media information on social media platforms. Additionally, he assists in maintaining MAACSports.com and produces daily/weekly content for various social media outlets.
  
Cook’s SMA designation gives him oversight of internal and external initiatives throughout the conference to promote the MAAC’s Diversity, Equity, and Inclusion (DEI) strategies and goals. He leads all conference efforts to implement DEI education and programming for member institution staff and student-athletes, working with the NCAA Office of Inclusion, Athlete Ally, and its member institution’s Athletics Diversity & Inclusion Designee (ADID) on DEI initiatives.

Cook was appointed to the College Sports Communicators (CSC) Inclusion Committee in August of 2023 and to the NCAA Minority Opportunities and Interests Committee (MOIC) in September of 2023. Cook's term on the MOIC continues through August 31, 2025, at which point he will be eligible for reappointment. In July of 2024, Cook was elevated to Vice Chair of the CSC Inclusion Committee.
  
Cook comes to the MAAC from charter member Saint Peter’s University, where he was Associate Director of Athletics for Communications from 2016-2021. In this role he was the athletic department’s primary contact for all media relations. Cook’s responsibilities consisted of developing strong relationships with local, regional, and national media outlets, maintaining the athletics website, writing and editing news releases and newsletters, and fund-raising correspondence. While at Saint Peter’s, Cook spearheaded the platform move of the athletic website, saintpeterspeacocks.com, to SIDEARM and made improvements to the Peacocks Digital Network. He was also instrumental in the vendor selection, contract creation and purchase of the department’s custom mobile production van, which broadcasts all Saint Peter’s home events through ESPN’s family of networks. Cook also served as the Athletics Diversity & Inclusion Designee (ADID) at Saint Peter’s.
  
No stranger to the MAAC office, Cook’s career commenced at the MAAC in March 2010 as an intern before he was appointed the Assistant Director of Marketing & Ticket Sales in June of that year, and then promoted to Director of New Media in the summer of 2011. As Director of New Media, he served as the primary media contact for men’s basketball, women’s soccer, women’s lacrosse, and softball, holding his post as Director of New Media until 2015, when he was elevated to Assistant Commissioner for New Media. As Assistant Commissioner, Cook had oversight of the MAAC’s ESPN broadcast package, ESPN3 school productions, and MAAC.TV network, as well as the marketing support services including sponsor fulfillment, ESPN commercial inventory, promotions, and event specific items.

A native of Edison, New Jersey, Cook earned his bachelor’s degree in sports/entertainment/event management with a concentration in sports management from Johnson & Wales University in 2010. In May of 2020, Cook earned a Master of Arts in Education (M.A.Ed): school counseling from Saint Peter's and works as an Adjunct Professor in Sports Management at the university.
 
In additon to CSC, Cook holds professional credentials from the Minority Opportunities Athletic Association (MOAA), National Association of Collegiate Directors of Athletics (NACDA), National Association of Collegiate Marketing Administrators (NACMA), the U.S. Basketball Writers Association (USBWA). In April 2024, Cook also attended the 2024 NCAA Student-Athlete Leadership Forum as an administrator.  

Cook and his wife Asia reside in Westampton, NJ with their two sons.