EDISON, NJ (Jan. 8, 2026) – Metro Atlantic Athletic Conference (MAAC) Commissioner Travis Tellitocci has appointed Whitney Swab to serve as the conference’s Senior Woman Administrator (SWA).
In the SWA role, Swab, acts as a primary liaison to the Conference’s SWA membership. She meets regularly with institutional SWAs to facilitate communication and collaboration. Swab provides oversight of Conference-level SWA initiatives and programming and supports professional development opportunities for SWAs.
Swab currently serves as Senior Associate Commissioner, Sport Administration. She assists with Conference operations and strategic initiatives and provides administrative oversight and guidance on policies, procedures, and student-athlete welfare matters.
Swab rejoined the MAAC staff in September 2022. Prior to her return to the conference office, she worked at MAAC member, Manhattan University, where she was the Senior Associate Athletic Director for External Relations and Senior Women’s Administrator. In that role, Swab led the external operations department, which included strategic planning, marketing, athletic alumni relations, media, revenue generation, ticketing, and sponsorships. Swab had previously served as the Associate Athletic Director for Marketing with Manhattan from August 2017 through October 2021, where she oversaw the athletic department’s marketing efforts, developed visual brand identities for specific sports programs, and executed external communications with the media and athletic community.
Prior to Manhattan, Swab was the Associate Director for Athletic Advancement at the University of UMass Lowell, where she coordinated the United in Blue campaign fund strategies for retention and acquisition of donors, oversaw the Basketball Courtside Club, and managed athletic advancement while participating in strategic planning associated with the University's development campaigns.
Swab began her career in college athletics at the MAAC, where she worked for six-plus years from 2008-14, first as the Director of Marketing and Sales and Director for New Media for Broadcast and Marketing before being promoted to Assistant Commissioner for New Media in November 2012. During her time with the MAAC, Swab increased brand awareness through social media, communications, and video and marketing strategies and was the liaison between the conference and all 11 member schools.
A 2008 graduate from the Isenberg School of Management at the University of Massachusetts Amherst with a degree in sports management, Swab has also served as the Assistant Tournament Director for the opening rounds of the 2010 and 2013 NCAA Basketball Tournament in Buffalo, NY.
About the Metro Atlantic Athletic Conference:
With 13 institutions strongly bound by the sound principles of quality and integrity in academics and excellence in athletics, the Metro Atlantic Athletic Conference (MAAC) is in its 45th year of competition during the 2025-26 academic year. Current conference members include: Canisius University, Fairfield University, Iona University, Manhattan University, Marist University, Merrimack College, Mount St. Mary’s University, Niagara University, Quinnipiac University, Rider University, Sacred Heart University, Saint Peter’s University, and Siena University.
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